Josh the CEO of DJ Factory's take on viral marketing,

I've had some small successes with viral marketing. The biggest thing that I have noticed is that timing is so important. I shot a video of the Kaskade riot on my cellphone while I watched from across the street at hooters and by the end of the day I had 20,000 views. There were better videos shot but because I immediately posted it on FB it got picked up by Huffington Post and BAM!